Viva Web Solutions

Get connected with consumers who care.

Social media is a great tool for local businesses wanting to build a genuine connection with their market. With the increasing popularity of smart phones and the rise of social media, everyone loves catching up online—and not just with friends.

Social Media Marketing ImageIn a way that press and print advertising can't satisfy, social media meets consumers' needs for instant access to up-to-date information.

And by boosting your brand visibility and connection with consumers, the short-term and long-term benefits of social media are undeniable. Social media can help businesses improve sales as well as build a loyal and vocal base of customers.

Why do consumers use social media?

  • To keep up with what's happening locally.
  • To discover something new in the neighbourhood.
  • To hear about subjects of interest directly from the experts.

What's the best social media tool for marketing?

Some customers love to read blogs, and some enjoy hooking up to Twitter feeds. Others get a kick out of exploring Facebook.

But no matter the tool, one rule always applies: social media not only allows businesses to join in on a wider conversation and boost visibility, but it also allows them to get personal with customers. So whichever tool becomes your go-to social marketing device, you'll be reaching out effectively.

Most businesses use a mix of social media tools for maximum exposure.

What can you do with social media?

Possibilities are endless.

Some of the most popular uses of social media are:

  • Sharing information relevant to your industry, products, or services.
  • Communicating directly with customers, using a mix of customer service and just plain socialising.
  • Announcing new products, services, in-store events, and upcoming promotions.
  • Creating PR buzz with a campaign.
  • And most importantly, letting customers in on the magic by sharing ideas and inspiration, revealing something about the brand's history, and actively recruiting customer's input.

TWITTER

SMM Sydney ImageTwitter is a space to share interesting one-liners. Limited to 140 characters each, Tweets are the ultimate outlet for random thoughts.

Share passing thoughts relevant to your business. Post links to your blog posts. Or just comment on hot topics relevant to your market with hashtags1 and re-tweets2.

Despite being limited to only a handful of words, the world of microblogging is literally endless. Connect with anyone in your industry and contribute to a wider conversation. Anyone listening in just might discover your business for the very first time.

FACEBOOK

Facebook is a great space to connect with existing customers. Share photos, updates, links, and videos. And anytime a Facebook friend likes or comments on your content, not only will it show up on your wall, but it'll also be broadcasted to all their friends via feeds.

On Facebook your social reach is exponential.

BLOGGING

Blogs are filled with posts on everything your business wants to celebrate. Posts on blogs succeed with timely content, engaging stories, and headlines that jumps.

The long-form content, like blogging, offers your business the opportunity to develop its voice. As a result, customers get an intimate look behind-the-scenes.

How frequently should we post?

Tweets are usually posted multiple times a day. Facebook posts are published daily, more or less. And blog posts and emails can be sent out as frequently as you'd like. On the low end, blog posts are created monthly or bi-weekly. On the other end, blog posts are created weekly or couple times a week. And for the committed, blog posts can be created daily.

What will work best for my business?

For starters, here are suggestions for a monthly program for each tool:

For Facebook, around 3 hours distributed throughout the month can offer a solid foundation for researching new material, posting the new material, and commenting on others comments.

For Twitter, a more frequent and more socially diverse conversation is important. Around 5 hours can be committed to creating clever Tweets that would be pre-written, scheduled and automatically published. This optimises time spent on creating content. And another 2 hours, divided throughout the month, can be dedicated to Tweeting on timely topics and joining in on current conversation.

For blogging, around 2-3 hours can create a blog post around 500-650 words. For a very-low scale campaign, 2-5 new posts can be created a month. From a medium-capacity campaign, 5-10 posts can be created a month. For committed businesses who want to blog more frequently, anywhere from daily to 3 times a week is common.

To find out how social marketing will work for your business objectives and your budget, get in touch.


Notes:

1 Hashtags are words prefixed by the pound sign, that act as meta-data which links your post to a wider conversation or trending topics.

2 Sharing by simply re-tweeting a link or message already shared from another source, i.e. a news publication, a consumer or industry magazine, an interesting and vocal professional in your industry.


"Engaging in Social Media can help businesses increase sales"




"Social Media allows businesses to connect with customers"




"Twitter, Facebook and Blogs are effective Social Media tools"




Get in touch - Viva Web Solutions will get your Social Media strategy underway